One of the most divisive fall candies is candy corn. For some reason, a lot of people have very strong opinions on this sweet. What about candy corn makes so many people love it and so many others hate it?
Image from Vox
Candy corn was invented at the end of the 1800s. At this time, the US was largely agrarian, so it was popular to make candy shaped like agricultural products to appeal to farmers' children. Pieces of candy corn don't look very much like corn by themselves (until you bite down to the yellow part, of course), but when the pieces are stacked together they look like a corn cob.
Like most other candies, one of the main ingredients in candy corn is sugar. Candy corn is also made with fondant, corn syrup, marshmallow, vanilla flavoring and gelatin (among other things). Because candy corn contains gelatin, it isn't vegetarian/vegan friendly. Additionally, it contains a substance made from insects. While gross sounding, this substance is actually very common and FDA approved.
Most consumers are probably unaware of the insect product lurking in these candies, so that isn't the cause of the controversy. The main things that either makes or breaks candy corn is its taste.
Image from Southern Living
While vanilla is the only ingredient that is clearly meant for flavoring, candy corn also derives its flavor from marshmallow and fondant. Candy corn's unique texture can be attributed to the fondant and gelatin.
So really, a person's opinion of candy corn comes down to if that person is a fan of fondant and marshmallow. Fondant and marshmallows don't come up very often in day-to-day life, but around this time of year, candy corn magically appears all over stores. It's much easier for people to have strong takes on things that they see all over the place than things they don't encounter as much.
The great candy corn debate wouldn't exist if stores didn't hype it up in the fall or if companies refrained from making things like candy corn flavored cookies and cereal. Above all, candy corn is a trend that comes around every year, and people have hot takes on trends.